Web Site Redesign: ClaimVantage
We recently launched the redesign of ClaimVantage's web site.
ClaimVantage offers a suite of software products that automate and integrate insurance claims processing. Their newest product is a cloud-based solution that runs on the SalesForce.com platform. In the insurance industry, which has generally relied on large-scale enterprise software solutions, this is a very new way of approaching claims processing.
Unfortunately, their web site design did not reflect this forward-thinking, cloud-based solution. It looked rather rigid and out of date with a boxy design, heavy color palette and dated graphic elements. We focused on making the web site design more inviting and modern looking. We also helped to reorganize content and navigational structures to make content easier to find.
To learn more about the project including a view of the before and after, please read our ClaimVantage web site redesign case study.
Androscoggin Bank Annual Report
We recently designed the 2010 Annual Report for Androscoggin Bank. Visible Logic works as part of a collaborative team with Perry & Banks to provide creative, marketing and brand strategy to Androscoggin Bank.
The theme of this annual was Celebration of Service and focused on the service of two long-time board members who were retiring. As a departure gift, the two were given Thomas Moser rocking chairs. These chairs were photographed beautifully by Tom McPherson and integrated throughout the design.
See more photos of the interior and the invitation to the annual meeting on our web site.
Book Design: The Film That Changed My Life
Hot off the presses from Chicago Review Press comes The Film That Changed My Life.
Visible Logic designed both the book cover and the interior for this book which features interviews with 30 directors. Each director talks about one film they saw at a particularly formative moment, how it influenced their own works, and how it made them think differently.
Books about films can be tough design challenges because there are often hefty licensing fees to use imagery from actual movies. Therefore, a type-only solution was preferred by the publisher. The cover is reminiscent of the vertical scrolling and scratchiness found on old film reels, and this vertical format continues with the interior layout.
In addition to the book cover, we designed the book interior and prepared the ePub e-book files. See the interior design of the book and learn more about the project on our web site.
The Most Important Web Design Trend of 2011: Trust
One of the basic tenets of marketing is: know me, love me, trust me, buy from me. Whether your web site is your business (for an e-commerce store), or an extension of an offline business (the majority of businesses), your web site creates an impression that either leads to greater trust, or to lots of skepticism.
I believe the most critical factor in website design in 2011 will be the ability to build the trust of your viewers. A combination of technological, economic and educational elements are coming together that puts a more urgent spin on creating a true, and trustworthy web experience.
Specifically, I’m talking about :
- The continuing evolution of web design and development
- The recovering economy
- The greater understanding and appreciation of design and branding
These three elements separately and, more importantly, together are creating a critical movement as we march into 2011. Read more.
Even Non Designers Are Learning About Design and Branding
Design standards are rising. The importance of branding and professional design is becoming part of the main stream consciousness. If you haven't realized it, your competitor probably has.
Many of the things that designers obsess about used to seem like hocus pocus to an outsider. But now that people have so much educational content at their fingertips, and now that so many people have dabbled in their own design, I think we’re actually seeing a backlash towards better design.
As a business owner there are many different areas of your business that you need to oversee. Some of these things come naturally, but other areas do not. Would you ever tell someone who didn’t like keeping their books that they could just ignore it? No, you’d likely advise them to turn over the day to day bookkeeping to an expert and then learn enough to understand their financial statements.
The same is true for design and branding for your organization. Read the entire article.
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